Press release for ISM 2003

Unique chocolate quality from the beans to the branded product

Cologne, January 26, 2003 - Stollwerck GmbH, Cologne, is presenting itself at this year's ISM under the motto of unique quality chocolates. Stollwerck's brands are the result of consistent brand management which will be stepped up even farther in the new year as part of the Barry Callebaut group.
With headquarters in Switzerland, Barry Callebaut AG is the world's leader in industrial and specialty chocolate and is focussing on the strategic consumer products operating area with Stollwerck.
Distinctive quality chocolate from a single source guarantees our high level of competence in all production stages from the bean to the branded product.

Increased turnover through new and innovative products - Stollwerck's strategic core brands

Sarotti - fantastically chocolaty
A fantastic, independent brand world has carved a niche for itself among dealers and end consumers. This success can be attributed to the consistent orientation of the brand strategy. Sarotti is continuing to launch its brand and product offensive for 2003 with the largest-scale advertising support campaign in the brand's history.

Product policy innovations in the Sarotti annual range
Cassada - The mono-praline concept for seasonal summer business. A whole fresh cherry, surrounded by delicate vanilla cream is the perfect treat for summer.
This praline without alcohol is individually wrapped in attractive packaging and available in three high-impulse sales units. (Launch in May 2003)
Luxor - Double luxury with two different flavors: whole-milk vanilla and semi-sweet cappuccino. Fine 10g bars with just a hint of cream filling promise an unusually light and tasty adventure for the palate. The individually flow-packed bars are available in a butt-ended bag in three sales units. (Launch in September 2003)
Nostalgie Edition No. 6 - Every year anew - unmistakably Sarotti. The limited Nostalgie Edition rekindles the desire to collect with a new moor motif from the year 1954. A massive 100g bar in the new, exceptional flavor semi-sweet with caramel is a sensational idea for gift giving. The popular 300g can of mixed pralines and the 500g can of fine drinking chocolate complete this high-quality offer. (Launch in September 2003)

High-impulse Sarotti seasonal range
Hollow Sarotti moor figure - The delicious 75g hollow figure, available just in time for the Christmas and Easter seasons, has a new face and is garbed in a sales-promoting, festive costume. (Relaunch October 2003)
Christmas glow - Radiantly beautiful tree decorations with Christmastime Sarotti motifs made of delicate whole-milk chocolate will make any Christmas tree glow. The high-impulse package from 1001 Nights contains an original Sarotti Christmas ball-shaped ornament as a tasteful gift idea. (Launch in October 2003)
Fantastic Advent bazaar - The Sarotti Advent calendar whisks chocolate lovers both young and old to a Christmas bazaar full of surprises. Hidden behind each little door are Sarotti coins with three exquisite Christmas fillings encased in fine whole-milk chocolate: chocolate with crispy pops, spiced Christmas cookie and butter cookies with apple cinnamon. The highlight is concealed behind the 24th door - a small surprise and an exciting contest. (Launch in October 2003)

The fantastic Sarotti world is further augmented by attractive POS displays and seasonal offers.

Alpia - the attractive family brand
100g summer fresh orange bar - a new 100g variety in the popular summer fresh product line, white chocolate with orange promises a light and fruity summer taste sensation in addition to the high-sales fruit varieties strawberry and sour cherry (Launch in April 2003).
Crispinos - the snack highlight from Alpia. Crispy pastry balls with a slightly salty note in a 60g bag are geared primarily to the young, high-impulse target group and reinforce Alpia's competence in the sugar-coated candy sector. (Launch in May 2003)
100g bar vanilla yogurt - the new 100g variety with a delicately creamy vanilla yogurt filling offers an incomparable taste sensation for the whole family. (Launch in May 2003)

Sprengel - the specialist for fine chocolates and pralines
The Sprengel brand for the high-purchasing-power target group of age 35 and older is setting special accents in 2003 with attractive sales ideas and displays that highlights the special chocolate experience. Marketing activities are focused on seasonal occasions such as Valentine's Day, Easter, Mother's Day and Christmas.

Specialties from Stollwerck
Eszet Schnitten - "Bread and rolls simply can't get enough of them" is the motto of the promotional campaign for these wafer-thin slices of finest quality chocolate. Unique, uncomplicated and simply tasty, the campaign will run from May to August in an attractive display in an unmixed 3-pack. As an exceptional free gift they will come with small breakfast boards with various motifs which underscore the opportunity for collecting them all. (Launch in May 2003)
Schwarze Herren bars - Nobel and extravagant, the delicately tangy little bars are individually flow-packed for generating new brand impulses. These bite-size snacking units are given an even more luxurious character by the attractive 150g butt-ended bag in which they are nestled. (Launch in October 2003)
100g diet yogurt bar - The market leader among diet bars is coming out with a new, light variety for spring. According to consumer surveys it should be the top-ranking flavor: yogurt (Source: independent market research institute, 2001). (Launch in April 2003)

Relaunch of the www.stollwerck.de Web site
Innovative, up-to-date and informative, the new Stollwerck site will be online just in time for the opening of the ISM. Sarotti will be introducing its own Web site in early February. The rubric Cacao and Chocolate will inform users about concepts from the world of chocolate and much, much more. Another especially intriguing feature is the Sarotti Game, which whisks users away to the fantastic Sarotti world, where they must quickly and skillfully evade the dangers that lie in wait in the desert. The new online shop with attractive and desirable products was created in response to the multitude of consumer requests for merchandise items. The launch date for the online shop is April 1, 2003.

Cologne, January 26, 2003
Stollwerck GmbH . Press Department